The successful, independently organized event was attended by

• Bruno Giussani, European Director of TED,
• Maeve Ryan (Writer), Mike Hatrick (Innovation Expert),
• Kynan Eng (Neuroinformatics Researcher at Zurich University),
• Eva Zabey (Ecosystems Evaluation Expert),
• Sophie Maxwell (Head of Creative Insight at Pearlfisher),
• Tom Selwyn (Professor of Anthropology), and
• Birgit Schleifenbaum (Innovation Expert).

The speakers demonstrated their ability to surprise and inspire the audience of around 100 hospitality professionals.

The exciting programme brought inspiration from a wide diversity of disciplines. All the content was curated with key stakeholders of the hospitality industry in mind. "We asked ourselves about trends influencing the future of hospitality and identified interesting ideas from neuroscientists and flavour scientists, from design agencies, storytellers, gamers, anthropologists and innovating engineers".

The half day event attracted alumni, industry friends, staff and faculty, a large number of students as well as two leading TED representatives. The event was re-transmitted live into a neighbouring room, such was the demand.

The hosts took us on voyage from discovering innovation in unexpected places (Mike Hatrick) to Styrofoam-replacement from an unexpected source (Eben Bayer); from how we perceive packaged food (Sophie Maxwell) to our perception and flavour of the food we eat (Birgit Schleifenbaum). We explored an ecological farming model (Dan Barber) and ecosystem services mathematics (Eva Zabey). We travelled to a highline wildscape proving valuable to Manhattan (Robert Hammond) and re-created space thinking like a novelist (Maeve Ryan). We heard about creating interactive and influential spaces (Kynan Eng), the world of gaming (Jane McGonigal), and an anthropological take on hospitality and hostility (Tom Selwyn). A live performance by Ilia Zolas and the EHL Music Committee wrapped up the programme.

TEDx are independently organised TED events. As such, TEDxEcoleHotelèreLausanne was licensed by TED, but organised and hosted by EHL.

http://tedx.ehl.edu

TEDxEcoleHôtelièreLausanne 2012 16 January 2012 Lausanne Hotel School Lausanne, Switzerland More Information | Website | Registration

Ecole Hôtelière de Lausanne (EHL)
Since 1893 | First in the World
www.ehl.edu
Le Chalet-à-Gobet
Lausanne, 1010
Switzerland
Phone: +41 21 785 1111
Fax: +41 21 785 1121
Email: admissions@ehl.ch

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